Email automation is the process of sending emails automatically using a powerful software of a reliable email automation platform with a view to building customer relatioships.  Automatic emails are sent as per schedules.  Instead of manually sending emails each day or alternate days, the unique email marketing software does the trick!   It will send the pre-written emails automatically on the specific days to the subscribers with great ease.

Prediefined triggers include subscription to newsletters or signing up for a lead magnet like a free e-book, or signing up for a Webinar.  Email automation enhances personalization and it also saves a lot of time that you might spend while sending emails manually.  Welcome series emails are also normally sent through email automation.