Landing page is the crucial marketing tool when it comes to taking your product or service to your target audience.  Building a landing page sufficiently is an important factor too.  There are key components of a landing page and these key components should be incorporated while designing it with care.  

Headline

First comes a powerful headline.  That's because a strong headline will ensure visitors' attraction.  The visitor's interest is aroused by a powerful headline and hence they will stay on the landing page for the required time so they become an action taker as well.  Headline should not be sales-oriented.  On the contrary, it should be laden with power words that can do good to your business efforts.

High-Converting Sales Copy

Your sales copy should echo your conversion goal.  Show your business intent in it.  Speak about the strong features of your product or service.  Use words that your customer uses, in your copywriting.  This will show your attitude of oneness with the customers.  Avoid sales pitch in the copy.  Be communicative in your writing.

Video

Using video or a communicative image is a great idea while designing your landing page.  Infographic is not a bad idea.  Explain briefly the pros and cons of your product or offer through a short video.  Make sure your short video compels the visitor to have a look at your product.  

Lead Capture Form

This is the most crucial component of a landing page.  The sign up form should be a self-sufficient one in the sense that you can include boxes for the name and the email address of the visitor.  Lead capture form ensures your email list growth.  

Call-to-Action (CTA) Button

CTA button comes into play in the absence of Lead Capture Form.  You must incorporate it to take your visitor directly to your business website or blog, or your product or service.  Hence use of power words like 'to know more', 'get a free demo here', or 'download your free e-book here' can prove beneficial while fashioning your CTA button.

Social Proof

Social proof refers to a solid testimonial by any of your previous customers.  Testimonials go a long way in building customer trust and customer relationship.  Your business brand also gets a boost through good testimonials.  Providing social proof on your landing page increases your revenue much to your delight.

Adhering to the above key components on landing pages constructed with the help of an ecommerce email marketing platform will pave the way for your marketing success in the long run.