After sending your email marketing campaign, the first thing you would like to know is the final results of the campaign. This final result is dependent on many crucial metrics. To arrive at the metrics you need to track your campaign thoroughly. These are the five crucial metrics you need to measure the success of your email campaign:
1. Open Rates: Open rate is the percentage of people who opened your email. Open rate determines the genuineness of youremail body content. It tells you how many people were interested in your email after seeing the subject line.
2. Click-through Rates: Click-through rate or CTR is another important metric to determine the success of your email campaign. It is the perentage of people who have clicked the link in your Call-to-action or CTA area of the email body. Hence it will tell you how many people were actually interested in your product or service. A good CTR suggests that your product is liked by your subscribers.
3. Conversion Rate: This rate tells you how many recipients have performed the desired actions such as buying a product, answering a survey, registering for a Webinar and so on and so forth.
4. Bouce Rate: There are two kinds of bounce rate, namely, soft bounce and hard bounce. Soft bounce arises when the recipient's email box is full where as a hard bounce arises when the recipient's email address is invalid. Bounce rate assists you in determining the success of your email campaign results simply because you would start aiming at cutting down on bounce rate in the future. You would dislike your email going unread on account of a bounce!
5. Unsubscribe Rate: It is a crucial rate that is known by tracking the number of people who unsubscribe from your email list. This can be an annoying rate among all the other rates. You would never like seeing your subscribers go.
