Marketing emails deliver the goods when their structure is close to perfect. We will see what an anatomy of a marketing email is in this short article.
If your email is short of freshness and uniqueness, then it will be sent to the trash bin by the readers. Hence sufficient care has to be taken to keep everything in place while drafting your marketing email so it gets opened by the recipients thereby propelling your open rate. The anatomy of an email is the division of the email into three parts, namely,
1. Subjet line
2. Body content
3. Call-to-action
Subject line: It is the backbone of your marketing email. You must write your subject line in a professional manner for the recipient to open it and read. Do your best to put one or two power words in your subject line. Keep it short and crisp. Relate it to the main content of the email.
Body content: Be friendly with your prospect. Think as your prospect while writing your body cotent. Avoid words that look spammy. Never push your recipient to buy your product using sales pitch as device in your content. Instead make them feel at home using words that are simple and catchy. Introduce your brand gently so the prosect gets a feel about the pros of your product or service. Don't write a lengthy content.
Call-to-action: Incorporate your secret weapon called CTA or Call-to-action by way of a colorful button so the prospect is compelled to click it! You can quietly take your prospect to your business website or to your product page by means of the CTA button. Include one or two inspiring words in the call-to-action text instead of simply saying, 'Cllick Here!'
